BRAND MANAGER

To contribute in the definition of marketing plans for brands, including setting the strategy, priorities, targets, resource allocation in both ATL and BTL activities.

To lead the implementation of all marketing activities for brands as per defined in the marketing plan from communication development, media planning & monitoring, PR & influencers, on-ground brand activations, etc.

To constantly monitor and ensure achievement of brand performance and KPIs through a close cooperation with Trade Marketing and Sales team.

To contribute in the analysis of brand's P&L to ensure appropriate pricing strategies for managed brands and products.

To lead in the development of product portfolio & pipeline for the managed brands, and subsequently in the management of product launch itself.

To manage all market research projects related to the managed brands and subsequently propose action plans according to research results in order to excel the brands' development in the market.

To provide insight to the company on market trends & opportunities, consumers and customers' behaviour and understanding, competitive intelligence related to the managed brands & categories.

To build, manage and nurture the relationships with involved internal and external units (Trade Marketing, Sales, Global & Regional teams, Media/Creative/Digital/PR/Packaging agencies, Influencers & Industry Experts, etc.) in relation to all marketing activities.

To follow up marketing annual budget and ensure to stay within the annual budget with an effective way for core brand and bakery brands and products.

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BRAND MANAGER

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