CUSTOMER ACTIVATION EXECUTIVE

Job Description
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Added 04/02/2022

A Global FMCG Company
Sector Leader Company

About Our Client

Our client is a global FMCG company related in food sector. For their growing plans; we are looking for a Customer Activation Executive reporting to Department Head.

Job Description

Estimation of growth opportunities in channel/particular customers, and annual activity plans development
Channel and client customized activity calendars planning and development, leading customized activities' development and execution in collaboration with brand marketing and sales function
Customers' performance monitoring through periodical scorecards and reviews, being responsible for marketing BB in key accounts
Participation in negotiation process with key customers, being responsible for Marketing BB execution in particular clients, ensuring high level of customers engagement (TAS)
Channel and client customized activities post-launch reviews, activities continuous improvement based on collected learnings, best practice library regular updates
New POSM development according to channel/customer needs in collaboration with POSM Specialist
Customer activation executive actively collaborates with Sales team, Brand Marketing and Category Management team during channel & customer strategies and activation plans development and execution
Aligns channel/customer annual activation plans through S&OP+ cycle forums.
Plans and leads tailor-made and customized activity calendars and budget
Ensures tailor-made and customized activities are included into BB and Outlook - presents and aligns them on PMR/DMR
Gives inputs to national activities incremental volume calculation and trade execution KPIs for each activation
Participates in meetings with key retailers in order to ensure effective business partnership, makes activities reviews and shares learnings
Collaborates with POSM Specialist on POSM development (permanent & activity) and with Trade Promo Specialist on trade promo support plan development for channels and customers

The Successful Applicant

Our candidate should have Bachelor's Degree from reputable universities with minimum 5 years of experience in Marketing, Customer/Trade Marketing or Sales. Advance level of English is a must.