Istanbul (Asia) Permanent

Added 04/02/2022

  • A Global FMCG Company
  • Sector Leader Company

About Our Client

Our client is a global FMCG company related in food sector. For their growing plans; we are looking for a Customer Activation Executive reporting to Department Head.

Job Description

  • Estimation of growth opportunities in channel/particular customers, and annual activity plans development
  • Channel and client customized activity calendars planning and development, leading customized activities' development and execution in collaboration with brand marketing and sales function
  • Customers' performance monitoring through periodical scorecards and reviews, being responsible for marketing BB in key accounts
  • Participation in negotiation process with key customers, being responsible for Marketing BB execution in particular clients, ensuring high level of customers engagement (TAS)
  • Channel and client customized activities post-launch reviews, activities continuous improvement based on collected learnings, best practice library regular updates
  • New POSM development according to channel/customer needs in collaboration with POSM Specialist
  • Customer activation executive actively collaborates with Sales team, Brand Marketing and Category Management team during channel & customer strategies and activation plans development and execution
  • Aligns channel/customer annual activation plans through S&OP+ cycle forums.
  • Plans and leads tailor-made and customized activity calendars and budget
  • Ensures tailor-made and customized activities are included into BB and Outlook - presents and aligns them on PMR/DMR
  • Gives inputs to national activities incremental volume calculation and trade execution KPIs for each activation
  • Participates in meetings with key retailers in order to ensure effective business partnership, makes activities reviews and shares learnings
  • Collaborates with POSM Specialist on POSM development (permanent & activity) and with Trade Promo Specialist on trade promo support plan development for channels and customers

The Successful Applicant

Our candidate should have Bachelor's Degree from reputable universities with minimum 5 years of experience in Marketing, Customer/Trade Marketing or Sales. Advance level of English is a must.

What's on Offer

-Working in a global area.

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Billur Uyanik
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Job summary

Marketing & Agency
Sub Sector
Trade Marketing
FMCG (Fast Moving Consumer Goods)
Istanbul (Asia)
Contract Type
Consultant name
Billur Uyanik
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