CUSTOMER ACTIVATION MANAGER / TRADE MARKETING

· Responsible for channel and client customized activity calendars planning and development, leading customized activities' development and execution in collaboration with brand marketing and sales function;

· Monitoring customers' performance through periodical scorecards and reviews, being responsible for marketing brand building in key accounts;

· Participation in negotiation process with key customers, and ensuring high level of customers engagement;

· Responsible for POSM development along with Sales team to support marketing plan development for channels and customers;

· Estimation of growth opportunities in channel/particular customers, long-term channel activation strategies and annual activity plans development;

· Managing customer activation strategies development and its deployment;

· Preparation of customized selling story together with sales function as part of negotiation process;

· Driving Customer marketing capabilities;

· Collaborating with Sales, Brand Marketing and Category Leadership team during channel & customer strategies and activation plans development and execution;

· Planningand leading tailor-made and customized activity calendars and budget;

· Participating in meetings with key retailers in order to ensure effective business partnership and strategic planning, making activities reviews and shares learnings.