Digital Marketing (Performance Marketing)

· Ensure that all the Banking products and services are advertised, marketed, and sold in digital and mobile media and manage relevant campaign processes or support related units in line with the marketing strategies

· Determine the digital and mobile campaigns to be organised to achieve the target set, carry out feasibility studies for them, ensure that the approved campaigns are conducted in line with the targets and strategies of the campaigns, carry out evaluations and prepare relevant campaign reports, ensure that actions to be taken are determined based on the results of the campaigns

· Plan the new projects and activities which are increasing the product application/sales performance, improve the customer experience on all the websites belonging and products. Ensure the coordination between the agency and the IT department in this process. Contribute to the optimisation to be ensured for the friction less user experience and active product sales creating the performance reports regularly

· Create, analyse, optimise and prepare management reports of the performance of mobile application campaigns via mobile marketing networks and platforms

· Manage digital agencies, web developers and other suppliers in order to deliver the digital agenda successfully and to analyse digital key metrics and program effectiveness