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HEAD OF MEDIA / AMET

Istanbul (Asia) Kalıcı View Job Description
Head of Media, AMET (Africa, Middle East and Turkey) will be responsible for leading strategic and operational media planning approach to drive investment effectiveness and efficiency across the cluster, owning operations and accountability of key strategic media partners and media agency to maximize impact of company's media investment.
  • Kaydet

Eklendi 05/08/2024

  • Global leading company
  • Great career opportunity

Müşterimiz Hakkında

Our client is one of the leading global consumer health companies.

İş Tanımı

  • Leads the development of media strategies (from brief to final plan) and is accountable for executing those plans, alongside the media agency and local brand teams, from audience development tied to category buyers, through to campaign delivery and optimization;
  • Leads optimization & allocation of media spends throughout the year - providing recommendations for optimized media spend allocation across portfolio;
  • Conducts deep dives in specific media challenges & facilitates the implementation of media innovations;
  • Analyzes partnership KPI performance across internal and external partners, to identify key areas of optimization.
  • Maximizes the collaboration with the media agency, serving as the connecting link between brand teams and media agency for all brands, driving ongoing optimization of processes and ways of working by monitoring performance and providing feedback - scope planning and operations, including the overall deliverables roadmap & timelines;
  • Deploys best practices and guidelines for media and content, helping to ensure consistency and quality across campaigns;
  • Manages the relationship with Cluster Transcreation Agency (content) in close collaboration with brand teams;
  • Stay abreast of industry trends and developments in advertising to ensure the company remains at the forefront of innovation.

Aradığımız Profil

Having a Bachelor's degree is required; Minimum of 10-12 years of progressive experience, with a strong track record of business results and organizational leadership; Strong background on media planning principles (planning to reach/frequency requirements, ROI optimizer tools); Track record of success, identifying and implementing new technologies, measuring and delivering change management and in-market adoption; Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies; Strong creative and analytical, thinking ability to set a vision; Exceptional business communication skills; Fluent in English.

Teklif Edilenler

Great career opportunity in a leading global company.

PageGroup'a Katılın
Cagla Sengoz
İlan Referans Kodu
JN-082024-6500089

Özet

Sektör
Pazarlama & Ajans
Alt Sektör
Medya & Yayıncılık
Endüstri
FMCG (Fast Moving Consumer Goods)
Lokasyon
Istanbul (Asia)
Kontrat Tipi
Sürekli
Danışman adı
Cagla Sengoz
Pozisyon Referansı
JN-082024-6500089