Marketing Communications and Brand Experience Vice President

Istanbul Kalıcı View Job Description
This position seeks a visionary Marketing Communications and Brand Experience Vice President who will provide strategic leadership in the banking sector. The successful candidate will possess exceptional communication skills and a depth of experience in marketing and agency work.

Eklendi 20/12/2024

  • Opportunity to work in the banking industry.
  • Chance to work in a strategic role.

Müşterimiz Hakkında

This established and respected institution is a key player in the banking sector, with a significant presence in Istanbul (Anatolia). With a large workforce, it consistently strives to improve and innovate in order to meet the diverse needs of its customers.

İş Tanımı

  • Develop and implement the corporate communication strategy in alignment with the bank's overall strategy.
  • Ensure maximum efficiency of all communication channels to enhance brand value and product awareness.
  • Plan and execute marketing and campaign communications for all brand, product, and services the bank aims to deliver to its current and potential customers, using different target audiences, appropriate media/channels, and creative designs.
  • Manage creative works, media buying planning, and budget management required for marketing communications.
  • Plan and execute press and public relations activities to protect and strengthen the bank's reputation.
  • Coordinate internal communication for reputation-related crisis issues and propose and implement necessary communication strategies.
  • Plan and execute sustainability projects that will strengthen the bank's image and create social impact.
  • Ensure that all corporate and product-based web pages are designed and prepared in accordance with corporate identity elements.
  • Manage content and advertising for all social media accounts to reach maximum target audience and increase customer engagement.
  • Works on growth, performance marketing and optimisations, brand experience strategy, incident and crisis management, multi-channel integrated marketing plan, SEO best practices, digital marketing trends user interfaces and technologies.



Aradığımız Profil

A successful Marketing Communications and Brand Experience Vice President should have:

  • At least a bachelor's degree related to communication,
  • At least 15 years experience in Corporate Communication,
  • Preferably experienced in the banking sector,
  • Proficient in multiple forms of communications technologies and approaches, experienced in media planning and digital marketing, marketing communication, technologies, brand experience ,
  • Have advanced knowledge of English.



Teklif Edilenler

Don't miss this opportunity to join a prestigious institution and make your mark in the banking industry. Apply now to take the next step in your career.

Consultant
Imge Ergun
İlan Referans Kodu
JN-122024-6623108

Özet

Sektör
Bankacılık & Finansal Hizmetler
Alt Sektör
Pazarlama
Endüstri
Financial Services
Lokasyon
Istanbul
Kontrat Tipi
Sürekli
Danışman adı
Imge Ergun
Pozisyon Referansı
JN-122024-6623108