MARKETING MANAGER (Private Market)

Major Accountabilities:

1. Strategic Market Positioning:
• Develop and implement brand marketing plans tailored to the private market, focusing on maximizing market share and revenue growth.
• Conduct a thorough analysis of market dynamics, ensuring the long-term presence of our product portfolio according to the strategic goals of the private market.
2. Market Segmentation and Product Promotion:
• Identify effective market segments and target audiences for private market products.
• Analyze medical and marketing information to define product benefits, market share, and positioning relative to competitors in the private market.
• Develop and execute marketing promotion strategies tailored to specific target groups in the private market.
3. Consumer Insight and Promotion Tactics:
• Study socio-demographic characteristics, needs, and consumption patterns of consumers in the private market.
• Plan and implement product promotion tactics, developing schemes, forms, methods, and technology of promotion in accordance with the private market landscape.
4. Supply Chain Planning:
• Plan supply and demand for products within the private market, creating cycle plans, implementation, and forecasts to ensure the availability of products.
• Develop and organize events, ensuring planned distribution levels and systematic implementation of new products in the private market.
5. Resource Prioritization and Reporting:
• Prioritize resources and activities towards marketing excellence, establishing processes and KPIs for execution and tracking.
• Report progress and insights regularly to key stakeholders, ensuring a consistent approach among the Customer Marketing team.
6. Financial Management:
• Support in building the annual budget and manage monthly financial forecasting for total investments related to private market strategies.
7. Compliance and Reporting:
• Ensure timely reporting of technical complaints, adverse events, and special case scenarios related to our products within the private market.