SENIOR BRAND DEVELOPMENT MANAGER
SECTOR LEADER HOME CARE AND PERSONAL CARE COMPANY
GOOD CAREER OPPORTUNITY
Our client is one of sector leader home care and personal care companies. For their company strategy, we are looking for Senior Brand Development Managers!
- Everything starts with consumer! Analyzing the insights and perceptions of consumer is the indispensable part of this role.
- Defining the features of your market by conducting market research and having a roadmap will let you understand the dynamics of the countries that you are responsible
- After, you can set the strategies better and be responsible for planning and delivering short - long term brand and product strategies
- You can implement these strategies alongside positioning and pricing to different countries and you can follow the similar steps in the new market entry process
- It's always fun to talk about creativity! In this role, you will coordinate the advertising strategies and campaigns, launch materials like demos and key visuals for different markets
- Packaging is an important touch point to the consumer and always feel ready to be responsible for it
- Needles to say, follow up makes everything great! Tracking the global competition, campaigns, launches and analyzing the trends continuously are better to update yourself and your brand health in other locations
- Sometimes you need to fresh up the consumer research on product performance and brand image, they will shed more light on your projects
- You can feel good when you are preparing reports, talking about your alternative plans or your extra ordinary ideas to your line manager who is always open to listen new ideas
Our successful candidate should have minimum 7 years of experience in marketing department of a FMCG company. Advance level of English is a must.
-Good career opportunity
Çeşitlilik ve Kapsayıcılık
Michael Page olarak çeşitlilik ve kapsayıcılığa inanıyoruz. Cinsiyet, ırk, yaş, din veya cinsel yönelim ya da dışlayıcı olarak kabul edilebilecek başka herhangi bir yönden ayrımcılık yapmadan eşit fırsatları savunuyoruz.