Senior Brand Manager (FMCG)

Istanbul (Asia) Kalıcı View Job Description
Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets.Leading and coaching marketing team on distributor side.

Tarihinde güncellendi 21/10/2024

  • Great Career Opportunity in a Leading Global Company
  • Leading Global Company

Müşterimiz Hakkında

A leading Global FMCG company.

İş Tanımı

  • Development and implementation of long-term growth strategies for the defined brands aligned with the VIA objectives (where to play and how to win) and defined objectives and targets;
  • Development, implementation and tracking of the annual Brand Plans;
  • Development, implementation and tracking of the annual Activity Grid;
  • Agency Management and coordination: Media, PR, Creative, BTL, Social/Digital agency;
  • Development of annual media plans with close cooperation with Senior Digital Manager;
  • Development, implementation and tracking of consumer and brand activations;
  • Management and Control of the annual Marketing Budget;
  • Close cooperationwithSGS partners in Turkey;
    • Equipe our local partners with knowledge of SGS and key brands strategy;
    • Coach and manage marketing dedicate team at partners' side;
    • Build strong cooperation based on full transparency and understanding;
  • Cross functional working with key departments to achieve annual targets and objectives (Commercial Team, Brand Houses, International Team, Finance, Supply Chain,...);
  • Leading and coaching marketing team on distributor side.

Aradığımız Profil

Min 3-5 years of Brand Marketing experience in an international FMCG company in Turkey; Master's degree with focus Marketing or related subjects; Proven experience in leading and developing a team of min 3-5 direct reports; Proven track record in managing a Masterbrand with multiple categories or a portfolio of brands; Proven experience in the areas of media planning, BTL, PR, Social- and Digital media; Ability to understand sales fundamentals and interest to develop close Marketing/sales relationship to achieve business goals; Knowledge of on-trade is a plus. Fluent in English

Teklif Edilenler

Brand management in a leading global company.

Consultant
Nazlican Ocak
İlan Referans Kodu
JN-092024-6529983

Özet

Sektör
Pazarlama & Ajans
Alt Sektör
Pazarlama Yönetimi
Endüstri
FMCG (Fast Moving Consumer Goods)
Lokasyon
Istanbul (Asia)
Kontrat Tipi
Sürekli
Danışman adı
Nazlican Ocak
Pozisyon Referansı
JN-092024-6529983