Hiring through the hype

Talent Trends is a study of skilled professionals across different industries. It offers clear, data led insights into the job market, helping organisations understand changing hiring needs and plan their talent strategies with confidence.

By default, the tool shows worldwide data. You can explore the insights further by choosing up to two filters, one for country and one for either job function or job industry. You can’t select job function and job industry at the same time, even if you leave the country filter empty. Some sections of the report also include drop down filters that let you adjust the data in simple ways, so you can get a clearer view of what matters to you.

Almost 60.000 participants were surveyed across 178 markets in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2025.

Our worldwide insights, set as the default view on our interactive tool, reflect all responses from those 178 markets. However, for the market drilldowns, which you can view using the drop down filter at the top of the tool, we have focused on the 36 markets with the highest number of responses, plus regional and worldwide views, meaning you can view the data from the perspective of 51 different types of location.

The insights in the report help businesses shape talent strategies that reflect what skilled professionals value. By understanding trends in areas like pay, culture, work life balance, and development, businesses can attract and keep the people they need.

Yes, the report highlights what matters most in talent development. By understanding what skilled professionals want and aim for, businesses can create programmes that support growth and help retain their people.

The report covers data collected over Q4 2025. It provides up-to-date insights into the talent market for the year 2026.

The report gives employers a clear view of what workers care about, including their motivations, attitudes, and values. It highlights the main factors shaping local and global talent markets, such as pay, culture, work life balance, DE&I, and development.