Marketing Manager - Medical Technology Industry - Istanbul - JN-122025-6912019

Updated on 24/07/2026

Working in a leading global company
Great career opportunity as a Marketing Manager

About Our Client

Our client is a multinational healthcare technology company at the forefront of digital transformation in the dental and medical device sectors. Recognized for its innovative products, strong global footprint, and commitment to improving patient outcomes.

Job Description

Lead strategic planning cycles, shaping the local marketing road map in alignment with global priorities.
Lead all 360° marketing activities for the brand, ensuring strategic, consistent, and high-impact execution across all channels.
Translate and execute regional marketing strategies to meet local market expectations; drive brand awareness, doctor acquisition, and sustainable growth within the allocated budget.
Identify the right inputs from product-related Power BI reports and insights, analyze them, translate the findings into strategic guidance, and adapt them into a clear, usable communication language for the team.
Manage and optimize the marketing budget for the brand, ensuring cost-effective investment and strong ROI across all initiatives
New Product Launch Management: Lead local launch readiness, positioning, messaging, go-to-market strategy, training, and commercial enablement for new offerings.
Global Program Localization; Seamlessly localize global initiatives such as Peer-to-Peer training, Advantage/loyalty programs, APEX recognition, and new product launch toolkits.
Campaign Localization: Adapt global campaigns, sales materials, and educational content to local needs.
Multi-Channel Campaign Management: Lead integrated campaign execution across digital, events, education, field marketing, and sales enablement channels.
Drive adoption of the Digital Platform, enabling clinics to enhance digital patient journeys and strengthen marketing efficiency.
Practice Development: Support clinics in improving practice workflows through staff training, delegation strategies, and patient journey optimization-driving higher efficiency and stronger brand adoption.
Lead planning and execution of Tier A congresses, exhibitions, and flagship events to maximize visibility, customer engagement, and lead generation.
PR & Corporate Communications: Manage PR activities and earned media to enhance brand awareness and strengthen brand leadership in the medical orthodontic sector.

The Successful Applicant

Bachelor's degree or above, preferably in a marketing or business management-related field;
Native Turkish and fluent English are a must;
Minimum 3-6 years of relevant experience in Marketing with a focus on Brand & Performance-based Marketing and/or Product Management
Industry background in the medical device field or regulated healthcare environments, preferably with products that are sensitive to active consumer/patient demand (preferred)
Preferably sales experience in medical devices
Analytical thinking & data-driven mindset is a must
Excellent communication and presentation skills
Strategic Thinker
Highly Organized
Action Oriented
Takes initiative / proactive
Passionate, positive, and energetic, and not afraid to roll up your sleeves and get things done.
Demonstrated capability and willingness to own and solve problems with ambiguous information and little direction
Results oriented
Strong time management skills
Display a strong sense of urgency
Strong analytical skills and ability to utilize relevant tools (Excel, other internal tools).
Ability to lead and collaborate with cross-functional groups.

What's on Offer

Play a key role in shaping the future of a market-leading medical technology brand.
Join a dynamic, innovation-driven culture that encourages ownership, entrepreneurship, and continuous learning.

Consultant

Can Oner

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JN-122025-6912019