Business Marketing & Application Manager / Medical

· Define and execute annual business plans for the Medical Technologies portfolio in alignment with organizational objectives;

· Define and drive the long-term growth strategy for assigned business segments and product portfolios;

· Act as the business owner of assigned product groups, ensuring sustainable revenue growth, profitability, market share expansion, and customer value creation;

· Analyze market trends, customer insights, and competitive dynamics to identify business opportunities, risks, and strategic actions;

· Develop data-driven business cases and growth initiatives to support portfolio expansion, new market opportunities, and business development objectives;

· Collaborate with leadership teams to ensure alignment, prioritization, and successful execution of strategic initiatives;

· Lead product pricing strategy, MarCom budget planning, and portfolio performance management;

· Monitor business performance, revenue, profitability, market share, and key KPIs, and implement corrective actions where required;

· Provide strategic direction and business guidance to Product Managers and Application Specialist teams;

· Partner with Sales, Service, Marketing Communications, Regulatory Affairs, Finance, and EMEA stakeholders to drive business objectives and market success;

· Support product launches, portfolio development initiatives, customer enablement activities, and market expansion plans;

· Act as a strategic advisor to the leadership team regarding business opportunities, investment priorities, and market developments;

· Serve as a key liaison between EMEA, regional, and local stakeholders to ensure alignment of business priorities and execution;

· Prepare and present business reviews, strategic recommendations, and performance updates to senior management.