Back to search

HEAD OF MODERN TRADE

Istanbul (Europe) Kalıcı View Job Description
The person will be responsible for developing and implementing the strategy and business plan for Modern Trade in order to support the transformation of the pillar business model ensuring the business growth trajectory, mutually profitable relationship with customers, aligned with our strategic plan to grow the category.

Updated on 23/10/2026

  • Great career opportunity
  • Leading global company

About Our Client

Our client is one of the leading global FMCG companies.

Job Description

  • Lead modern trade customer management activities to deliver agreed sales plans and strengthen key account performance;
  • Develop and implement long-term and short-term business strategy;
  • Lead the marketing activation plans in accordance with strategy to ensure achievement of growth targets;
  • Grow market share within modern trade channels by developing marketing plans and programs for the product portfolio;
  • Develop pricing strategies balancing company objectives and customer satisfaction to ensure correct product positioning and product profitability;
  • Manage product portfolio and ensure that the business strategy in modern trade channels and is closely tied to market needs and company objectives;
  • Contribute to marketing effectiveness by identifying short-term and long-term issues that must be addressed, recommending options and courses of action, and implementing directives.
  • Identify and develop strategies for increasing brand awareness with targeted clients;
  • Establish effective communication with key accounts to drive successful partnership;
  • Provide short- and long-term market potential predictions and reports through market research collection, analysis, and interpretation of market data;
  • Achieve financial objectives by preparing an annual budget.

The Successful Applicant

A successful Head Of Modern Trade should have:

  • A Bachelor's degree from a reputable university, preferably in Business Administration;
  • 10+ years of customer management and key account experience within the FMCG sector;
  • Proven people leadership experience, with the ability to guide and develop a sales team;
  • Strong communication and leadership skills;
  • Advanced level of MS Office knowledge;
  • Advanced level of English.

What's on Offer

Great career opportunity in a leading global company.

Consultant
Cagla Sengoz
Quote job ref
JN-102026-7132696

Job summary

Sector
Sales
Sub Sector
Sales Manager/Director/VP
Industry
FMCG (Fast Moving Consumer Goods)
Location
Istanbul (Europe)
Contract Type
Permanent
Consultant name
Cagla Sengoz
Job Reference
JN-102026-7132696