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Marketing Manager(FMCG)

Istanbul (Europe) Kalıcı View Job Description
The Marketing Manager is a senior executive who will build the marketing department from scratch, implement the growth strategy for the brands, and take full ownership of all the company's marketing activities. The role offers a "hands-on" scope of responsibility that balances strategy and execution.

Updated on 24/06/2026

  • Opportunity to have taken part in the brand-building process of a premium brand
  • Full ownership of all the company's marketing activities

About Our Client

Our company is a well-established family-owned company in Turkey's premium natural cheese and gourmet food sector, with over 30 years of industry experience.

Job Description

1 - Establishment of the Marketing Department> Designing processes, tools, and the operating model; building the marketing infrastructure from scratch

> Planning the team structure and contributing to recruitment processes

> Preparing the annual marketing plan and budget framework and presenting it for partners' approval

2 - Brand Strategy and Positioning> Developing an integrated brand architecture f

> Defining each brand's target audience, value proposition, and communication tone

> Managing the brand extension strategy during expansion into non-cheese categories

3 - Digital Marketing and E-commerce > Strategically managing social media, content marketing, and digital advertising channels

> Optimizing the digital sales funnel in close coordination with the e-commerce team

> Overseeing the quality of product page content, visual identity, and digital promotional materials

4 - Channel-Based (Trade) Marketing> Planning and executing tasting, promotion, and in-store activation activities in Migros and other retail channels

> Developing shelf management, in-store visibility, and shopper marketing strategies

> Managing promotion and campaign calendars in coordination with channel partners

5 - Agency and Content Ecosystem Management> Managing creative agencies, social media agencies, visual content producers, and community management service providers

> Being responsible for briefing, feedback cycles, and delivery quality

> Ensuring alignment of labels, packaging, and promotional materials with brand guidelines

6 - Regulatory Compliance and Product Communication> Monitoring the compliance of marketing materials with food codex regulations, labeling legislation, and health claims

> Verifying that product descriptions and ingredient declarations comply with relevant regulations

The Successful Applicant

> Bachelor's degree in Business Administration, Marketing, Economics, or a related field (Master's degree preferred)

> Minimum of 8-10 years of marketing experience in multinational FMCG or food & beverage companies; with 3-5 years in a managerial (Marketing Manager) role

> Agency management experience - including creative, social media, visual content, and community management, with hands-on involvement in briefing and feedback cycles

> Proven track record in digital marketing and e-commerce projects

> Channel-based / trade marketing experience: in-store activations, sampling activities, and shopper marketing practices

> Strong foundation in strategic marketing: brand management, positioning, segmentation analysis, and consumer behavior

> Proficiency in digital advertising platforms: Meta Ads, Google Ads, TikTok Ads

> Familiarity with e-commerce ecosystems and platforms: Trendyol, Hepsiburada, D2C

> Marketing budget management and ROI-driven decision making

> Fluent in Turkish and English (written and spoken)

> Experience in the food sector: knowledge of food codex, labeling regulations, and health claims

> Experience managing joint trade marketing projects with major retail chains (e.g., Migros, CarrefourSA)

> Experience contributing to the brand-building process of a premium or niche food/beverage brand

> Up-to-date knowledge and experience in influencer marketing and UGC strategies

> Ability to work in unstructured environments; entrepreneurial mindset in building systems and processes

> Strong persuasion and stakeholder management skills (ability to communicate simultaneously with founders, partners, and agencies)

> "Hands-on" working style with ownership of both strategy and execution

> Detail-oriented and highly attentive to regulatory compliance; also practical and able to move quickly

What's on Offer

Full ownership of all the company's marketing activities

If you are a motivated Marketing Manager ready to make an impact in the FCMG industry, we encourage you to apply today

Consultant
Asli Yagcioglu
Quote job ref
JN-062026-7047956

Job summary

Sector
Marketing & Agency
Sub Sector
Marketing Management
Industry
FMCG (Fast Moving Consumer Goods)
Location
Istanbul (Europe)
Contract Type
Permanent
Consultant name
Asli Yagcioglu
Job Reference
JN-062026-7047956