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HEAD OF BUSINESS MARKETING / MEDICAL

Istanbul Kalıcı View Job Description
We are looking for a Head of Business Marketing to lead strategic marketing initiatives and drive growth within the Medical industry. This role requires a strong background in business management and marketing expertise.

Added 29/01/2026

  • Great career opportunity
  • Leading global company

About Our Client

Our client is one of the global companies in medical sector.

Job Description

  • Develop and execute annual Medical Technologies business segment plans aligned with organizational objectives;
  • Analyze market trends, customer insights, and competitive activity to identify business opportunities and risks;
  • Create data-driven business concepts to support growth initiatives, new market entry, or product expansion;
  • Collaborate with leadership teams to ensure strategic alignment and prioritization of initiatives;
  • Monitor Products and Products Groups revenue, Profitability, and Key KPIs to ensure business targets are achieved;
  • Lead Product Pricing Management, Marcom Budget Planning;
  • Support Group Product and Product Managers, Application Specialist teams by providing strategic guidance, tools, and business insights;
  • Work closely with Marcom Team to design and implement campaigns that strengthen brand visibility and drive demand;
  • Conduct customer segmentation analysis and develop tailored value propositions for key segments;
  • Partner with Sales ,Service, Regulatory, Finance, International EMEA Teams to ensure coordinated execution of business initiatives;
  • Work with product and application teams to support product launches, application, pricing management , product business planning and customer enablement;
  • Manage end-to-end business projects including planning, resourcing, timelines, risk management, and reporting;
  • Act as a liaison between EMEA Team, Regional teams, and local market stakeholders;
  • Prepare and deliver regular business reviews and strategic updates for senior management.

The Successful Applicant

A successful candidate should have:

  • A bachelor's degree in Business Administration, Economics, Engineering, or a related field;
  • A master's degree (MBA or similar) is an advantage;
  • Proven experience in business management, business development, product management, or related commercial roles;
  • Experience in Medical technology or Pharma industries is preferred;
  • Strong strategic thinking and analytical skills;
  • Exceptional leadership and team management abilities;
  • Excellent communication and interpersonal skills;
  • Proficient in data analysis, reporting tools, and CRM systems;
  • Fluent in English.

What's on Offer

Great opportunity in a leading global company.

Consultant
Cagla Sengoz
Quote job ref
JN-012026-6934567

Job summary

Sector
Marketing & Agency
Sub Sector
Marketing Management
Industry
Healthcare / Pharmaceutical
Location
Istanbul
Contract Type
Permanent
Consultant name
Cagla Sengoz
Job Reference
JN-012026-6934567