MARKETING MANAGER / B2B

· Design and implement the country-level marketing plan, ensuring high return on investment and supporting delivery of targets and results;

· Develop and execute integrated marketing strategies to protect and grow the full product portfolio, while driving customer acquisition and retention;

· Own and co-develop marketing, media and communications briefs for customer value propositions in scope together with Marcom to run effective digital and traditional marketing campaigns to deliver business objectives;

· Lead prospecting, lead generation and CRM initiatives to increase volume and profitability in alignment with the strategy;

· Build deep understanding of the products and services by conducting market research, gathering customer insights and analysing competitors in collaboration with Sales Team;

· Perform customer, competitor and market share analysis to identify market needs and shape compelling customer value propositions;

· Ensure Sales Team is equipped with relevant product knowledge and aligned with the value proposition to effectively address customer expectations;

· Manage and optimize multi-channel marketing campaigns-including digital advertising, email marketing, and social media-by analysing performance metrics and applying insights to improve results;

· Build and maintain strong relationships with internal and external stakeholders, including resellers, customers, suppliers, and agencies;

· Foster marketing synergies with B2C Marketing Team to ensure consistent messaging and strategic alignment;

· Support the development of marketing professionalism across the region by sharing best practices and actively engaging with marketing colleagues in other countries and business units;

· Provide ongoing support to Sales Team and monitor business progress against predefined KPIs to ensure alignment and continuous improvement.