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B2B Marketing Manager plays a pivotal role in driving the growth and retention of the product portfolio through the development and execution of integrated marketing strategies. This position is responsible for crafting compelling customer value propositions, managing multi-channel campaigns, and enabling Sales Team with impactful marketing tools and insights.
Customer Activation Manager is responsible for business development in key channels through deep understanding of market trends and channel development trends, customer's strategy transformation into effective joint business strategies, client and channel-customized activities development and supporting national activities excellence in execution.
Support effective implementation of marketing strategies through analysing market insights and plans, interacting with internal and external stakeholders, coordinating and executing promotional activities and product positioning in line with region and/or segment direction to support sales growth targets and enhance brand awareness.
Improve the overall market position and competitiveness of the assigned segment, concept, brand, product, or solutions portfolio by building in-depth knowledge and understanding of the customer needs, requirements, and the market situation, leading to achieving profitable growth and materializing innovations solving customer needs in accordance with segment and category strategies/budget.
To effectively position the expertise in engineering plastics products and technologies within designated geographical areas and customer segments; to contribute to the company's commercial growth objectives by establishing long-term, sustainable relationships with strategic customers in these areas.
We are looking for a "Key Account Specialist" who has B2B sales and client management experience in construction machinery industry.
The Technical Manager will be leading product technical support, managing project specifications, and collaborating with sales, R&D, production, and customers to deliver solutions aligned with company's global standards. . This role is based in Istanbul and requires expertise in aluminum architectural systems.
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